13 Mistakes Properties make Pitching Planners

I recently travelled with a group of North American meeting planners. After one site inspection, which, like the others, was well done, a California-based planner made a very poignant observation that caused colleagues to nod their heads in agreement.

It sent me to my files to compile a list of frustrations and comments other planners have made about site inspections, property websites and collateral material.

I am available to work with an individual property, chain, destination or tourism authority to help sellers hone their pitch by avoiding these hiccups. The great news is that fixes can be accomplished almost immediately, with negligible cost.

nscelt@hotmail.com

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By allanlynch

Vegas.com sells for significant $$$

Many domain owners will look with envy at the deal with just closed for the sale of vegas.com.

According to the Associated Press the vegas.com booking site has 3.4 million monthly visitors. The buyers own the Las Vegas Sun newspaper, Las Vegas Magazine, Las Vegas Weekly and a number of websites. AP says the buyer is paying $15.5 million in cash, $9.5 million in stock, $10 million in stock options and depending on the three-year performance up to another $3 million.

This should send everyone scurrying to see what names they own and haven’t developed. That puts pressure on to create and own great content. Contact me: nscelt@hotmail.com

By allanlynch

App fraud, a growing sector

When reporters from The Washington Post were trying to track down who backed the break-in at the Watergate complex, their source, code-named Deep Throat, told them to “follow the money”.

Where money is involved unscrupulous people will follow. The current nefarious activity is with on-line advertising and apps. According to a recent study by Forensig, which is a fraud detection firm, on-line advertisers are being defrauded by $1 billion a year. And the scale of the fraud is growing.

But advertisers aren’t the only ones being defrauded. Users are getting hurt by invisible, ghost-like ads flowing in to their devices. These ads are invisible hitch hikers that users may not see which generate a reader click for which the advertiser is charged (that’s the fraud against the advertiser), plus eat up device storage space, drain battery life and direct searches to un-related advertiser websites. Forensig found one percent of devices in the United States and three percent of devices in Europe and Asia are infected with over 5,000 fraudulent apps, making 1,100 connections a minute.

So, if your mobile device, whether Apple or Android, seems unusually slow, this could be a cause.

By allanlynch