A just released study of meeting planners and meetings market in North America had three key findings:
- RFPs submitted directly to hotels or via national sales offices declined from the number sent in 2013, while those sent directly to CVBs remained the same.
- Meetings of 1,000 or more attendees make up the largest meeting segment.
- Destination websites and trade shows mattered more to planners than traditional and digital advertising.
Given the importance of websites and trade shows in reaching meeting planners, how does your website and trade show presence perform? Are you hitting their hot buttons? Are you even providing the basic information they need and in a way planners want?
Based on travel and interviews with hundreds of corporate, association, in-house and third party planners Destination Doctor can provide content and critiques to make you competitive.
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